MLB & Cisco System
Heartwood Studios created this marketing simulation when Major League Baseball, Cisco, and the Oakland Athletics partnered to present the Stadium of the Future where fans experience the game through augmented reality. Heartwood used 3D animations to illustrate how fans will be able to use their iPhone or other smartphone to do any of the following:
- Order concessions which will be delivered to their seats;
- Select and stream specific camera angles to their smartphone; and
- Access team and individual player statistics.
Augmented reality will transform how we experience entertainment and business life. Therefore, this 3D marketing simulation prepares educates fans about the possibilities and transformations ahead. Please click her to view the Virtual Ballpark.