Heartwood Studios created this marketing simulation when Major League Baseball, Cisco, and the Oakland Athletics partnered to present the Stadium of the Future where fans experience the game through augmented reality. Heartwood used 3D animations to illustrate how fans will be able to use their iPhone or other smartphone to do any of the following:
Augmented reality will transform how we experience entertainment and business life. Therefore, this 3D marketing simulation prepares educates fans about the possibilities and transformations ahead. Please click her to view the Virtual Ballpark.