Dallas Cowboys
The Dallas Cowboys used this HD 3D marketing animation to present their vision for their New Cowboys Stadium
Heartwood teamed up with the Dallas Cowboys in 2006 to develop this 3D marketing animation for their new stadium in Arlington, TX. The 3D animation allowed the Dallas Cowboys to achieve substantial results before they had even broken ground on the new stadium.
- Increased seat sales by 27%
- Won the right to hosting Super Bowl XLV
- Procured the rights to host the 2010 Cotton Bowl and 2009 & 2010 Big 12 Conference Championship.
The 3D animations allowed the Dallas Cowboys to provide an immersive first-person experience of the stadium’s exterior, its seating, and its luxury boxes. Viewers were easily able to envision themselves attending a game at the new Cowboys Stadium.
“After evaluating proposals from a number of firms, we chose Heartwood Studios for this project because of their innovative and exceptional work…”
Jerry Jones, Jr.